Halo’s effect is a fun term. The “halo” in question here is the halo of light emanating from a person or an entity perceived as positive. And the effect here compensation is a cognitive bias, that is, a trap in which our brain falls, which probably makes us make trial mistakes.
What exactly?
This psychological phenomenon subtly alters our way of perceiving others. In a nutshell: from a unique but very visible positive line, we tend to give our esteem or confidence to an individual or a company … by ignoring less flagrant failures and, in a competitive context, to the detriment of others.
In practice, what does it give?
At the individual level, it gives someone to find attractive or elegant, for example, it will have their favors more easily than someone who does not surprise him immediately. By default, it will begin from the beginning that, since it has …