Acquired in 2023 by the Baudaire Group, the company wants to modernize its concept addressed to younger customers and professionals.
The short-term restoration brand, bought in 2023 by the Baudaire (Ex-Butcher) group after a judicial administration, seeks to extend its network to reach 100 establishments by 2030 thanks to a modernized concept, announced Monday in a statement from press.
Born in 1961, this chain of grilled restaurants recognizable for its roofs with straw roof had found in great difficulty with the health crisis, while it was already suffocating a somewhat outdated image: rustic decoration, wooden fire and pans In copper. Of the 278 restaurants before 2019, 87 were assumed by the Baudaire group in June 2023. The others …